Home Electronics & Computing Mobile & Communication Smartphones Apple iPhone 15

Apple iPhone 15

Key Features

Display

6.1 inches

1179×2556 pixels

Camera

48 MP

Memory

6GB

LPDDR5

Battery

3349 mAh

Li-Ion

Release date

September 2023

Storage

128GB, 256GB,

NVMe

Colour

£599

What Customers Say

ChoiceWise Review: 70 Out Of 100

Performance

Camera

Battery

Display

TypeSuper Retina XDR OLED

Size6.1 inches

Resolution1179×2556 pixels

PPI461

Aspect ratio19.5:9

Screen-to-body ratio86.4 %

Display featuresCapacitive Touchscreen Dolby Vision HDR10 Multi-touch screen

Max rated brightness2000 nits

Screen protectionCeramic Shield Glass

ChipsetApple A16 Bionic

CPU cores6

Fabrication Technology5 nm

CPU max frequency3.46

CPU Architecture64-bit

Microarchitecture2x 3.46 GHz – Everest 4x 2.02 GHz – Sawtooth

Memory typeLPDDR5

GPUApple A16 Bionic GPU

RAM6GB

Storage128GB, 256GB, 512GB

Storage TypeNVMe

Operating SystemiOS 17.0, Upgradable to iOS 18.2

Matrix48 MP

Video Resolution2160p @ 24/25/30/60 fps 1080p @ 25/30/60/120/240 fps 2160p @ 30 fps

Video FeaturesDolby Vision HDR (up to 60fps), HDR, Stereo Sound Rec

FeaturesHigh Dynamic Range (HDR) Panorama

Lenses48 MP, ƒ/1.6, 26 mm ( Wide-angle ), 1.0 μm, 1/1.56" Sensor size - Dual-Pixel PDAF - sensor-shift OIS 12 MP, ƒ/2.4, 13 mm, 120° ( Ultra-Wide angle ), 0.7 μm

FlashDual-LED Dual-Tone Flash

Matrix12 MP

Lenses12 MP, ƒ/1.9, 23 mm ( Wide-angle ), 1/3.6" Sensor size - PDAF

Video Resolution2160p @ 24/25/30/60 fps 1080p @ 25/30/60/120 fps

Video FeaturesGyro-EIS

FeaturesDolby Vision HDRHigh Dynamic Range (HDR)

AnnouncedTuesday, 12 September 2023

ReleasedFriday, 22 September 2023

Capacity3349 mAh

TypeLi-Ion

Wired charging power15W

Wireless charging supportYes

Wireless charging power15W

Fast charging supportno

FeaturesMagSafe wireless charging, Qi2 wireless charging (requires iOS 17.2 or later), Reverse wired charging, Wired charging from 0-50% in 30 minutes (official specs),

Browsing13:25 hh:mm

Video watching7:51 hh:mm

Playing games8:24 hh:mm

Height147.6 mm

Width71.6 mm

Thickness7.8 mm

Weight171 g

Resistance certificateIP68

Resistance cert. meaningDust resistanceWater resistance

SIM cardsDual SIM

VoLTE supportYes

Network Type supportEV-DO Rev.A 3.1 Mbps, 5G, LTE, HSPA

Network_5G bands5G: n1 (2100), n2 (1900), n3 (1800), n5 (850), n7 (2600), n8 (900), n12 (700), n14 (700), n20 (800), n25 (1900), n26 (850), n28 (700), n29 (700), n30 (2300), n38 (2600), n40 (2300), n41 (2500), n48 (3500), n53 (2500), n66 (2100), n70 (2000), n71 (600), n75 (1500), n76 (1500), n77 (3700), n78 (3500), n79 (4700), n258 (26000), n260 (39000), n261 (28000 MHz)

Network_4G bandsLTE: b1 (2100), b2 (1900), b3 (1800), b4 (1700), b5 (850), b7 (2600), b8 (900), b11 (1500), b12 (700), b13 (700), b14 (700), b17 (700), b18 (800), b19 (800), b20 (800), b21 (1500), b25 (1900), b26 (850), b28 (700), b29 (700), b30 (2300), b32 (1500), b34 (2000), b38 (2600), b39 (1900), b40 (2300), b41 (2500), b42 (3500), b46 (5200), b48 (3800), b53 (2500), b66 (1700), b71 (600 MHz)

Network_3G bandsHSPA: 850 / 900 / 1700 / 1900 / 2100 MHz

Network_2G bandsGSM: 850 / 900 / 1800 / 1900 MHzCDMA: 800 / 1900 MHz

WiFi supportYes ( Wi-Fi 6 )

Bluetooth supportYes, v5.3

USB portsUSB Type-C 2.0, DisplayPort,

USB connectivityUSB charging

GPS supportYes

GPS featuresBDS, GALILEO, GLONASS, GPS, QZSS

NFC supportYes

Wi-Fi standards802.11/a/b/g/n/ac/ax

Wi-Fi featuresDual-band, Mobile Hotspot

LoudspeakerYes

Headphone jackNo

Radio FMNo

Audio typeStereo speakers,

Expert Opinion

Overall Assessment and Positioning

The Apple iPhone 15 is a flagship smartphone that positions itself as a premium offering, leveraging Apple's reputation for innovative design, exceptional user experience, and high-end features. With its release in September 2023, the device competes in a crowded market dominated by Android flagships. Upon evaluation, it is clear that Apple has focused on delivering an exceptional camera, display, and battery life experience. While some features, such as the lack of a headphone jack and limited expandable storage, may be perceived as drawbacks, they are consistent with Apple's design philosophy. Overall, the iPhone 15 appears well-suited for those seeking a high-end smartphone with exceptional performance, camera capabilities, and user experience.

Key Strengths and Standout Features

Several key strengths and standout features make the iPhone 15 an attractive option for potential buyers. The device boasts an impressive Super Retina XDR OLED display, offering a high-resolution screen with robust color accuracy and contrast. The A16 Bionic chip provides seamless performance, while the camera system, featuring a 48MP primary sensor and 12MP ultra-wide-angle lens, delivers exceptional image quality. Apple's continued focus on software updates and timely security patches ensures the device remains secure and feature-rich over its lifespan. Additionally, the inclusion of MagSafe wireless charging, Qi2 wireless charging, and reverse wired charging showcases Apple's commitment to providing convenient and innovative charging solutions.

Value Proposition and Target Audience

The Apple iPhone 15 offers a compelling value proposition for those seeking a premium smartphone experience. Its exceptional camera, display, and battery life make it an attractive option for professionals, photographers, and enthusiasts. However, its high price point may deter budget-conscious buyers. Considering its target audience, the iPhone 15 is best suited for individuals who prioritize exceptional user experience, premium design, and cutting-edge features. These users are likely willing to invest in a device that meets their high expectations and provides long-term support and updates. While the iPhone 15 may not offer the most affordable option, it is an excellent choice for those seeking a flagship smartphone that delivers a seamless and innovative experience.