Methodology

ChoiceWise Score

ChoiceWise Methodology

Mobile Phone Scores Calculation

Our mobile phone scores are based on weighted technical data, not on marketing claims or simple spec counting. We use fixed scoring anchors so phones are not ranked only against the models currently in our database. This helps keep scores more stable and fair over time, even when older or newly released phones are added later.

For chipset performance, we also benchmark mobile SoCs using trusted external sources such as Geekbench Mobile Benchmarks and Notebookcheck Smartphone Processor Benchmarks.

What makes the system different

We do not simply reward the newest or most expensive phone. Instead, each score is calculated from a formula that weighs the most important real-world hardware factors for that category. For example, a chipset matters more to Performance than storage capacity, and screen brightness matters more to Display than screen size alone.

We also avoid live relative ranking, where the best phone in the current database automatically gets the maximum score. That approach causes older scores to shift too much over time. Our method uses fixed performance ranges and technical benchmarks, so results remain more consistent as the database grows.

Performance

Performance is driven mainly by the chipset, with smaller adjustments for RAM and storage speed.

Main inputs: chipset / SoC, RAM amount, memory type, storage type, storage capacity, fabrication process.
Typical weighting: ~80% SoC, ~12% RAM, ~8% storage.
Technical logic: SoC performance is calibrated using benchmark references and chipset tiering, while RAM and faster storage improve multitasking and responsiveness.
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Camera

Camera scoring is based on usable hardware quality, not megapixel count alone.

Main inputs: main sensor size, aperture, OIS, autofocus, zoom hardware, ultra-wide camera, video modes, selfie camera.
Typical weighting: main camera has the biggest impact, followed by zoom, ultra-wide, video, and selfie.
Technical logic: larger sensors, optical stabilization, stronger telephoto hardware, and better video support usually score higher than raw MP numbers alone.
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Battery

Battery is not based on mAh only. Efficiency and charging features also matter.

Main inputs: battery capacity, wired charging power, wireless charging, reverse charging, battery test data, chipset efficiency.
Technical logic: where battery life test data is available, it has major influence. Otherwise, battery size and charging features are weighted more heavily.
Why this matters: a large battery with weak efficiency does not always outperform a well-optimized phone with a smaller battery.
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Display

Display scoring reflects panel quality and viewing experience, not just screen size.

Main inputs: panel type, brightness, refresh rate, pixel density, display features, screen protection.
Technical logic: LTPO OLED panels, higher brightness, higher refresh rates, stronger sharpness, and better protection score better.
Examples: OLED / LTPO panels typically rate higher than standard LCD panels, especially when paired with strong brightness and 120 Hz support.
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Durability

Durability measures both physical resistance and long-term practical resilience.

Main inputs: IP rating, screen protection, rugged certifications, and software support period.
Technical logic: stronger water and dust protection, tougher glass, and longer software support improve durability.
Why software matters: a phone that stays secure and updated for more years is more durable in real-world ownership terms.
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Connectivity & Features

This score reflects how well-equipped a phone is for modern day-to-day use.

Main inputs: 5G support, supported bands, dual SIM / eSIM, Wi-Fi version, Bluetooth version, USB standard, GPS systems, NFC, speakers, wireless charging.
Technical logic: better wireless standards, broader band support, faster USB, and useful extras raise the score.
Examples: Wi-Fi 7, newer Bluetooth versions, USB 3.x, strong GPS support, and NFC all help improve this category.

How missing data is handled

We try to score phones using their actual listed specifications whenever possible. If some fields are missing, the system may use conservative fallback logic so a phone can still be scored without gaining an unfair advantage.

For example, if a storage type or memory type is missing, the system may use a neutral assumption rather than a premium one. If benchmark mapping for a chipset is unavailable, the score is kept more conservative until that SoC is properly added to the benchmark table.

Score stability

Scores are recalculated when new phones are added to the database or when newer hardware enters the market. However, the system is designed to avoid sharp jumps or sudden drops where possible.

This is because the methodology uses normalized technical ranges, fixed benchmark anchors, and weighted formulas rather than ranking each phone only against the current database. As a result, scores can evolve over time, but they should usually move in a controlled and proportional way rather than changing drastically without a real technical reason.

Smartwatch Scores Calculation

This section can be added later.

Smart TV Scores Calculation

This section can be added later.

Last updated: 15/04/2026