ChoiceWise
Apple iPhone 12 Pro Max

Apple iPhone 12 Pro Max

Key Features

Display
6.7 inches
1284×2778 pixels
Camera
12 MP
Memory
6GB
LPDDR4X
Battery
3687 mAh
Li-Ion
Release date
November 2020
Storage
128GB, 256GB,
NVMe
Out of stock

What Customers Say

ChoiceWise Review: 69 Out Of 100
Performance
77
Camera
78
Battery
54
Display
65
TypeSuper Retina XDR OLED
Size6.7 inches
Resolution1284×2778 pixels
Refresh rate60 Hz
PPI458
Aspect ratio19.5:9
Screen-to-body ratio87.4 %
Display featuresCapacitive Touchscreen Dolby Vision HDR10 Multi-touch screen True-Tone display Wide color gamut
Max rated brightness1200 nits
Screen protectionCeramic Shield Glass
ChipsetApple A14 Bionic
CPU cores6
Fabrication Technology5 nm
CPU max frequency3.1 GHz
CPU Architecture64-bit
Microarchitecture2x 3.1 GHz – Firestorm 4x 1.8 GHz – Icestorm
Memory typeLPDDR4X
GPUApple A14 Bionic GPU
RAM6GB
Storage128GB, 256GB, 512GB
Storage TypeNVMe
Operating SystemiOS 14.1, Upgradable to iOS 18.2
Matrix12 MP
Video Resolution2160p @ 24/30/60 fps 1080p @ 30/60/120/240 fps
Video FeaturesDolby Vision, HDR, HDR10+
FeaturesContinuous shooting mode Exposure Compensation High Dynamic Range (HDR) ISO Settings Panorama
Lenses12 MP, ƒ/1.6, 26 mm ( Wide-angle ), 1.7 μm, 1/1.9" Sensor size - Dual-Pixel PDAF - sensor-shift OIS 12 MP, ƒ/2.2, 65 mm ( Telephoto ), 1.0 μm, x2.5 optical zoom, 1/3.4" Sensor size - Optical Image Stabilization (OIS) - PDAF 12 MP, ƒ/2.4, 13 mm, 120° ( Ultra-Wide angle ), 1.0 μm, 1/3.4" Sensor size
FlashDual-LED Dual-Tone Flash
Matrix12 MP
Lenses12 MP, ƒ/2.2, 23 mm ( Wide-angle ), 1/3.6" Sensor size
Video Resolution2160p @ 24/30/60 fps 1080p @ 30/60/120 fps
Video FeaturesGyro-EIS
FeaturesHigh Dynamic Range (HDR)
AnnouncedTuesday, 13 October 2020
ReleasedFriday, 13 November 2020
Capacity3687 mAh
TypeLi-Ion
Wired charging power15W
Wireless charging supportYes
Wireless charging power15W
Fast charging supportYes
FeaturesMagSafe wireless charging, Qi2 wireless charging (requires iOS 17.4 or later), Wired charging from 0-50% in 30 minutes (official specs),
Browsing14:06 hh:mm
Video watching8:37 hh:mm
Playing games8:01 hh:mm
Height160.8 mm
Width78.1 mm
Thickness7.4 mm
Weight228 g
Resistance certificateIP68
Resistance cert. meaningDust resistanceSplash resistanceWater resistance
SIM cardsDual SIM
VoLTE supportYes
Network Type supportEV-DO Rev.A 3.1 Mbps, 5G, LTE, HSPA
Network_5G bands5G: n1 (2100), n2 (1900), n3 (1800), n5 (850), n7 (2600), n8 (900), n12 (700), n20 (800), n25 (1900), n28 (700), n38 (2600), n40 (2300), n41 (2500), n66 (2100), n71 (600), n77 (3700), n78 (3500), n79 (4700), n260 (39000), n261 (28000 MHz)
Network_4G bandsLTE: b1 (2100), b2 (1900), b3 (1800), b4 (1700), b5 (850), b7 (2600), b8 (900), b11 (1500), b12 (700), b13 (700), b14 (700), b17 (700), b18 (800), b19 (800), b20 (800), b21 (1500), b25 (1900), b26 (850), b28 (700), b29 (700), b30 (2300), b32 (1500), b34 (2000), b38 (2600), b39 (1900), b40 (2300), b41 (2500), b42 (3500), b46 (5200), b48 (3800), b66 (1700), b71 (600 MHz)
Network_3G bandsHSPA: 850 / 900 / 1700 / 1900 / 2100 MHz
Network_2G bandsGSM: 850 / 900 / 1800 / 1900 MHzCDMA: 800 / 1900 MHz
WiFi supportYes ( Wi-Fi 6 )
Bluetooth supportYes, v5.0
USB portsLightning, USB 2.0,
USB connectivityUSB charging, USB Mass storage device
GPS supportYes
GPS featuresGALILEO, GLONASS, GPS, QZSS
NFC supportYes
Wi-Fi standards802.11/a/b/g/n/ac/ax
Wi-Fi featuresDual-band, Mobile Hotspot
LoudspeakerYes
Headphone jackNo
Radio FMNo
Audio typeStereo speakers,

Expert Opinion

Overall Assessment and Positioning

The Apple iPhone 12 Pro Max is a high-end smartphone that offers a premium experience with its robust features and sleek design. As a flagship device, it is positioned to cater to the needs of power users, photographers, and those who value the security and ecosystem of the Apple ecosystem. The iPhone 12 Pro Max is designed to provide a seamless user experience, with a large Super Retina XDR OLED display, powerful Apple A14 Bionic chip, and advanced camera system. While it may not be the most affordable option in the market, its premium features and build quality justify its price tag, making it a great choice for those willing to invest in a top-of-the-line device.

Key Strengths and Standout Features

The iPhone 12 Pro Max boasts several key strengths that set it apart from its competitors. The camera system is one of its standout features, with a triple-camera setup that includes a wide-angle lens, telephoto lens, and ultra-wide-angle lens. The camera's ability to capture high-quality photos and videos, along with features like Night mode, Portrait mode, and video recording in Dolby Vision, make it an excellent choice for photography enthusiasts. Additionally, the iPhone 12 Pro Max features a powerful Apple A14 Bionic chip, which provides fast performance and efficient battery life. The device also supports 5G connectivity, Wi-Fi 6, and MagSafe wireless charging, making it future-proof and convenient.

Value Proposition and Who it's Best Suited For

The iPhone 12 Pro Max offers a unique value proposition for those who value the security, ecosystem, and premium features of the Apple ecosystem. It is best suited for power users, professionals, and photography enthusiasts who require a high-end device with advanced features and capabilities. The device's large display, powerful performance, and advanced camera system make it ideal for tasks like video editing, gaming, and photography. Additionally, the iPhone 12 Pro Max offers a seamless user experience, with features like Face ID, Touch ID, and Apple Pay, making it a great choice for those who prioritize convenience and security.

Frequently Asked Questions