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SONY BRAVIA K43S38BP 43" LED 4K HDR Smart TV

SONY BRAVIA K43S38BP 43" LED 4K HDR Smart TV

Key Features

Screen size
43"
4K Ultra HD 3840 x 2160p
Panel Type
LED directlit
Refresh Rate
60 Hz
Sound
20 W
Guarantee
1 year
£499.01

What Customers Say

ChoiceWise Review: 67 Out Of 100
display HDR
100
screen size
53
gaming motion
50
energy
62
smart ecosystem
90
audio
85
connectivity
28
Screen technologyLED directlit
Resolution4K Ultra HD 3840 x 2160p
Screen size43"
HDRDolby Vision HDR10 Hybrid Log Gamma (HLG)
HDR technologyDolby Vision HDR10 Hybrid Log Gamma (HLG)
Gaming technologyHDR game mode ALLM Gaming Menu 2 Custom screen size Crosshair Black Equaliser Auto HDR tone mapping with PlayStation 5 Auto genre picture mode with PlayStation 5 PlayStation remote play
Motion rateMotionflow XR 200 / 240 Hz
Picture enhancement4K X-Reality PRO
Processor4K HDR Processor X1
Refresh rate60 Hz
Other featuresModes: Vivid, Standard, Cinema, Game, Professional, Graphics, Photo, Dolby Vision (Vivid/Bright/Dark/Game) Auto Picture Mode
Audio outputOptical x 1
ConnectionsHDMI 2.0 x 4 (eARC compatible x 1) Composite input x 1 USB 3.0 x 1 USB 2.0 x 1
WiFiYes
EthernetYes
BluetoothBluetooth 5.3
Output power20 W
No. of Speakers2
Sound processingDolby Audio Dolby Atmos DTS Digital Surround DTS Express DTS-HD Master Audio DTS-HD High Resolution Audio DTS:X
Other featuresS-Master Digital Amplifier X-Balanced Speaker Bass Reflex Speaker Auto Surround
Energy efficiency class (SDR)E
On mode power demand (SDR)46 W
Energy efficiency class (HDR)G
On mode power demand (HDR)57 W
Standby mode power demand0.5 W
Electronic programme guide7-day EPG with YouView
TV tunerFreeview HD (DVB-T2) Freesat HD (DVB-S2)
Smart TV servicesCatch up TV: BBC iPlayer, ITVX, Channel 4, 5, U Streaming: Prime Video, Apple TV, Disney+, Netflix, NOW, Paramount+, YouTube Music: Amazon Music, Deezer, Spotify App store: Google Play Store
Screen mirroringGoogle Cast (Android / iOS) Apple AirPlay 2 (iOS)
Voice controlled assistantGoogle Assistant via remote
Smart platformGoogle TV
Smartphone appAndroid TV Remote Control
Other smart featuresWorks with Apple HomeKit
Table-top standSlim wedged stand
VESA mount200 x 200
Other featuresViewing angle: 178° H / 178° V Ambient brightness sensor Sleep timer Parental lock Flush surface bezel
PVR functionYes
Accessibility featuresScreen reader Audio description Closed captions (Digital) Text magnification Accessibility shortcut Voice search Accessible initial setup with TalkBack Menu timeout settings Power-on volume settings TalkBack Switch Access
ColourBlack
Guarantee1 year
WeightTV with stand: 9.9 kg TV: 9.7 kg Boxed: 14 kg
DimensionsTV with stand: 629 x 964 x 266 mm (H x W x D) TV: 563 x 964 x 69 mm (H x W x D) Boxed: 695 x 1070 x 141 mm (H x W x D)
Box contentsSony BRAVIA 3 K43S38BP.UKA 43" Smart 4K Ultra HD HDR LED TV Voice remote control Remote control Batteries AC power cord Operating instructions Quick setup guide Table-top stand
MaterialAluminium

Expert Opinion

Overall Assessment and Positioning

The SONY BRAVIA K43S38BP 43" LED 4K HDR Smart TV is a solid addition to the mid-range TV market. It offers a reliable and feature-packed entertainment experience, making it a suitable choice for those seeking a balance between quality and affordability. In terms of positioning, this TV falls within the mainstream category, catering to viewers who require a high-quality viewing experience without breaking the bank. Its 4K resolution, HDR capabilities, and smart TV features position it well against other mid-range TVs from competing brands, such as Samsung and LG.

Key Strengths and Standout Features

This TV boasts several notable strengths, including its impressive picture quality, thanks to the 4K X-Reality PRO and HDR technologies. The inclusion of Dolby Vision, HDR10, and Hybrid Log Gamma (HLG) ensures a wide range of content is optimized for display. The TV's gaming features, such as Auto HDR tone mapping and ALLM, will appeal to gamers, while the PlayStation 5-specific features and IMAX Enhanced capabilities demonstrate Sony's commitment to delivering a premium experience. The TV's smart features, including Google TV, Google Assistant, and Apple AirPlay 2, provide seamless connectivity and streaming capabilities. Additionally, the TV's energy efficiency and low standby power demand make it an eco-friendly choice.

Value Proposition and Who it's Best Suited For

The SONY BRAVIA K43S38BP 43" LED 4K HDR Smart TV is best suited for viewers who desire a well-rounded entertainment experience without overspending. Its mid-range price point and impressive feature set make it an attractive option for those looking to upgrade from a lower-end TV. This TV is particularly well-suited for households with a mix of movie-watching, gaming, and streaming activities. It's also a great choice for those who value a hassle-free smart TV experience, thanks to the intuitive Google TV interface and seamless connectivity options. Overall, the SONY BRAVIA K43S38BP 43" LED 4K HDR Smart TV offers an excellent value proposition for its price, making it a solid choice for those seeking a reliable and feature-packed TV experience.

Frequently Asked Questions