Samsung QE77S90F
Published date: 18/Sept/2026
Published date: 18/Sept/2026
Currently unavailable
Key Features
Samsung QE77S90F
Key Features
Currently unavailable
What Customers Say
Owners across the S90F range are consistent about the picture: inky blacks, vivid but natural colours and strong contrast, with more brightness than people expect from an OLED and reflection handling that several say holds up in a bright room. Gamers on a current console single out the negligible input lag, the high refresh rate and the four HDMI inputs, and many say the built-in speakers are good enough that a soundbar can wait. Setup through the phone app, convincing upscaling of older content and value for money come up again and again, and the few owners of the 77-inch who comment are simply pleased with the size and the picture. Reviews below cover the S90F range as a whole, from 42 to 83 inches, which shares the same processor and platform, since owner reviews of the 77-inch alone are thin.
The most common complaints are that the out-of-the-box picture modes look dim until the AI and eco settings are switched off, and that the Tizen menus and initial setup feel cluttered and confusing, with terrestrial channels and warranty registration harder to find than they should be.
For a buyer who wants a very large OLED for films and gaming without paying flagship prices, the 77-inch S90F is a sound choice; budget an evening to tune the picture and tidy the home screen, and the hardware itself draws very few complaints.
Who Should Buy This
- Gamers wanting a very large high-refresh OLED with low lag for consoles,
- Film fans wanting deep OLED blacks with HDR10+ and HLG support,
- Multi-device households wanting four HDMI inputs with eARC,
- UK viewers wanting built-in terrestrial and satellite tuners with recording,
- Buyers wanting a slim set with Alexa and Dolby Atmos sound built in.
Who Should Skip It
- Dolby Vision viewers wanting that HDR format on streaming and discs,
- Bright-room viewers wanting a dedicated anti-glare screen coating,
- Energy-conscious buyers wanting a higher stated efficiency rating,
- Wi-Fi 6 households wanting the latest wireless standard built in.
What Experts Says
Overall Assessment and Positioning
The Samsung QE77S90F is the 77-inch model in Samsung's 2025 S90F OLED range, the step below the flagship S95F and one of the largest screens in the line. It targets buyers who want a genuinely cinematic OLED without paying for the flagship's anti-glare screen and external connection box, and its LaserSlim Graphite Black chassis at under 45 mm deep suits a wall mount on a 400 x 300 mm bracket as readily as the supplied central pedestal stand.
Key Strengths and Standout Features
The 4K OLED panel is driven by the NQ4 AI Gen3 processor with HDR10+, HDR10 and HLG support and Samsung's OLED HDR+ processing; the stated 100Hz native refresh rate extends to 144Hz for PC and console gaming, backed by ALLM, HGiG, Game Motion Plus and a Gaming Hub. Four HDMI inputs, one with eARC, and two USB-A ports cover a console, a player and a soundbar at once, while Wi-Fi 5, Bluetooth 5.3 and an Ethernet port handle the network side. Audio is a 60 W 2.1.2-channel system with Dolby Atmos decoding and Object Tracking Sound Lite, and Q-Symphony lets the set's own speakers work alongside a compatible Samsung soundbar. Twin DVB-T2, DVB-C and DVB-S2 tuners with a CI+ slot and PVR recording cover UK terrestrial and satellite viewing without an external box, and Tizen runs the streaming apps with Alexa built in.
Value Proposition and Who It's Best Suited For
At 77 inches the S90F is a home-cinema screen first and a living-room television second, and it carries the range's core appeal at that scale: OLED picture quality, a 144Hz gaming ceiling and a full UK tuner set below flagship pricing. The honest qualifications are its F energy class in SDR, with a stated 125 W on-mode draw and 173 kWh a year, the absence of Dolby Vision in favour of HDR10+, the lack of a dedicated anti-reflective coating, and a 32.4 kg panel to unbox and mount. Buyers with the wall space who prioritise film contrast and gaming responsiveness over bright-room performance will find it the sensible tier at this size.
Similar Reviews
Video Reviews
ChoiceWise Scores: 75 Out Of 100
The ChoiceWise Score is calculated using a defined methodology based on the features and factors that matter most in this category. Read our full scoring methodology: choicewise.app/methodology#score
Frequently Asked Questions
Yes, Samsung states a 100Hz native refresh rate that extends up to 144Hz, with Motion Xcelerator 144Hz, ALLM, HGiG and Game Motion Plus listed under its gaming features.
No, the stated HDR formats are HDR10+, HDR10 and HLG, plus Samsung's own OLED HDR+ processing; Dolby Vision is not listed.
It has four HDMI inputs, one of which supports eARC for a soundbar or AV receiver, plus two USB-A ports, an Ethernet port and HDMI-CEC control.
Yes, it has twin DVB-T2, DVB-C and DVB-S2 tuners with a CI+ slot, and PVR recording is supported.
A 60 W 2.1.2-channel system with Dolby Atmos decoding, Object Tracking Sound Lite and Adaptive Sound Pro, and Q-Symphony support for pairing with a compatible Samsung soundbar.
Samsung states an energy class of F for SDR viewing, with an on-mode power demand of 125 W and an annual consumption of 173 kWh.
The TV weighs 32.4 kg without its stand and 34.2 kg with it, and uses a 400 x 300 mm VESA mount.
A 5 year manufacturer guarantee is stated for this model.
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ChoiceWise does not perform hands-on product testing for this page. The expert opinion and recommendations are based on third-party reviews and sources, which we analyze and summarize using our editorial process.
ChoiceWise does not perform hands-on product testing for this page. The expert opinion and recommendations are based on third-party reviews and sources, which we analyze and summarize using our editorial process.